JOIN THE GEOTARGETING REVOLUTION WITH BRANDS YOU KNOW AND TRUST
Our team has delivered results for the world's most recognizable brands
WHY USE US? OUR PROGRAMS WORK!
Unleash the power of pinpointed messages
WHAT IS GEOTARGETING?
Despite the relatively new term, the idea of “geotargeting” is nothing new in advertising. The basic concept is this: Geotargeting is the practice of delivering messages to a prospect based on their geographic location. Since people with similar interests and income levels tend to congregate together, geotargeting is an excellent method for making every dollar in your advertising budget count. Rather than wasting a huge percentage of your budget on people who will never consider your product or service, you’re able to pinpoint locations where your best prospects live and work. It’s economical, effective and smart!
Broadcasting is dead. Long live narrowcasting.
A recent study found that for every dollar LESS the typical brand spent on TV over the previous year, they LOST 3X that amount in sales. Local broadcast and cable TV offer a large array of channels, allowing you to choose highly-affordable programming watched by your targeted customers making your advertisements more likely to find a receptive audience.
Grab their ears. Win their hearts & wallets.
PANDORA + RADIO = SALES
Your customers can be easily targeted via programming segments, from music genres, to sports events to news to political talk shows to consumer, financial and home improvement advice. Pandora/Radio is the IDEAL medium for reaching a working class audience. From construction workers on job sites to home services workers, audio media provides the background soundtrack for their long working days. Also, there is no better way to reach listeners on the go, whether it’s getting ready for work in the morning, driving to work, cleaning the house, doing yard work or hanging out at the pool or other recreational activities.
Reach your customers where they live, 24/7.
HIGH VALUE. LOW COST.
Billboards are always on, 24 hours day, 365 days a year, and your customer can’t simply change the channel or pay a premium fee to avoid them. Outdoor advertising enables you to complement your investment in digital, print and radio with an attention-grabbing, “always on” message viewed many times with the ability to reach specific geographic locations. With a lower cost per impression than even digital banners, outdoor advertising delivers high value at low cost.
Easily individualized. Highly effective.
Programmatic digital advertising enables you to reach nearly 3.5 billion people with highly customized and personalized messages based on real-time data. Programmatic digital advertising combats the rampant fraud in other types of online ads by utilizing advanced technology to help keep your campaigns on track in delivering results.
Don't believe the hype.
PRINT IS ALIVE, KICKING AND EFFECTIVE.
65% of print readers take some form of action after exposure to an ad. For example, people who viewed an advertisement from a national grocery chain were 6X more likely to buy the product than the retail average. Furthermore, as many as 53% of “influentials,” those consumers who have the ability to sway other consumers, are influenced by print ads.
Still the undisputed champion of response.
LET'S TALK MAIL.
Direct mail is the most likely form of communication to get a response from a customer. In fact, response rates can reach as high as 83% of all mail opened. Furthermore, direct mail integrates well with other media such as social networks:
81% of social network users like receiving special offers in the mail
61% of these users pay attention to mail offering new services or better offers
68% of these users like receiving samples in the mail
WHAT OUR CLIENTS SAY
When I evaluate agencies I look toward the 5C’s of their scope of our partnership: Creative, Chemistry, Cognitive, Commitment and Cost. F&T excels in all of these areas for us. Good collaborators and great strategists – they are smart. Their goal is for us to achieve greater success, not for them to win awards.
They listen to the needs of their clients. Their desire to reach the needs of their clients beyond your imagination, make them a step above the other agencies I have worked with in the past.
HEATHER S. LINGERFELT
CRESCENT SOCK COMPANY
Words on paper don’t do justice to all that they have done to help my company, Trust Your Journey, look like a million bucks since it’s inception in 2006. The work they continue to provide to us keeps us on track to share our message with women worldwide and support the sale of our products in various retailers globally.
TRUST YOUR JOURNEY
LET'S GET STARTED!
We're ready to get busy helping you drive sales via our geotargeted media resources. Contact us to learn more.
Contact Heather Del Valle