OUTDOOR

Billboards are always on, 24 hours day, 365 days a year, and your customer can’t simply change the channel or pay a premium fee to avoid them. Outdoor advertising enables you to complement your investment in digital, print and radio with an attention-grabbing, “always on” message viewed many times with the ability to reach specific geographic locations.  With a lower cost per impression than even digital banners, outdoor advertising delivers high value at low cost.

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ADVANTAGES OF OUTDOOR ADVERTISING

  • Media Mix Reinforcement – As a general rule of advertising, the average consumer needs to see something at least 10 times before they take a call to action. Billboards, transit and bus shelter advertising enables companies to complement their investment in digital, print and radio with a consistent marketing message that will be viewed multiple times and has the ability to reach an entire region.

  • Eyes on the Road  – Unlike a radio or television advertisement, with outdoor advertising the audience can’t simply change the channel.  Whether your targeting morning commuters or pedestrian traffic in a densely populated area, when people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of vision.

  • Total Market Reach – One of the primary benefits of transit advertising is that you get complete market coverage even with a single exterior bus advertisement.  Typically transit advertising is not route-specific for the simple reason that transit managers need to level out the amount of route-miles buses travel each day.  This means that over the course of a 4-week advertising period, your ad will likely be seen across every corner of a transit system’s footprint.

  • Benefit of a Blank Canvas – Each form of outdoor advertising (transit, billboards, bus shelters, etc.) is unique in the sense that advertisers have the ability to use the space in unorthodox ways that can be extremely eye-catching to the viewer. 4-creative-bus-ads

  • Supports Community Transit Systems – While the goal of any advertising campaign is to improve a company’s bottom line, for values-driven and community-minded organizations one of the main benefits of transit and bus shelter advertising is that the majority of ad revenue produced is funneled directly back into publicly-funded transit systems to support their primary mission of getting people from A to B.

  • Transit Advertising: A Low-Cost Mobile Billboard – Looking to reach a broad segment of the population with an eye-popping message that won’t break the bank?  Transit advertising is a great way to drive up brand awareness and recognition, especially in billboard-free states like Maine and Vermont.

  • Billboards: People see them morning, noon and night – If you know your target demographic is situated in a confined geographical radius, there is no better way to get their attention than by advertising on a billboard along a major roadway.  One of the primary benefits of billboards is that they’re always on, 24 hours day, 365 days a year.

  • Builds Immediate Brand Awareness – Unlike print, television or radio advertising that run multiple ads in sequence, outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive, uncluttered message.

  • More Value for your Money – The cost per thousand impressions (CPM) for outdoor advertising ranges from 6 cents to $8.99.  When stacked up against other forms of advertising media that start at $8.99/thousand and can get as high as $58.00/thousand, it is easy to see why out-of-home (OOH) is considered high value at low cost.

  • High Conversion Rate – According to the consumer research company Arbitron, over two-thirds of travelers make their purchasing decisions at some location outside of their home over the course of a typical week; over half report making their purchasing decisions most frequently when they a not home.

  • Highly-Targeted Audience – Outdoor advertising allows you to target your audience in a specific town, city, or population based on where your market is. This efficient way of advertising can allow you to target particular demographics, ages, income, and ethnic groups. Here at Allen Media, we will design a personal outdoor advertising plan that targets your specific audience.

  • Outdoor Advertising Is High Impact – Unlike other media, outdoor advertising does not need to be invited in. Outdoor advertising is part of the environment, therefore cannot be turned off like television and radio. The viewer has no control on whether they see it or not, giving your campaign more impact for a longer period of time than the viewer may expect.

  • It Demands Attention – Outdoor stands alone so it doesn’t have to compete with other ads like other media. Often big in size, outdoor advertising makes itself very visible at both close and large distances. Outdoor messages also tend to be creative and expressive which tends to gain more attention amongst consumers.

  • Outdoor Advertising Is A Team Player In The Marketing Mix – Outdoor advertising is proven to work best with other media. The impact and reach of outdoor advertising is greater and can remind the consumer of the message across other media.

  • Digital Boards Advantages

    • Help Target Timely Exposure – Digital billboards allow specific messages to be exposed during selected time periods. For example, a Quick Service Restaurant can display breakfast messages in the morning, lunch messages during midday and dinner messages in the evening.

    • Shared Boards Save Budget – Where available, advertisers can buy limited time periods during the day on boards shared with other advertisers, rather than paying for 24-7 exposure.