Dealer-network marketing creates a tremendous amount of activity. Campaigns are launched. Assets are distributed. Promotions are announced. Emails are sent. Media is placed. Leads are generated. Dealers participate at different levels. Some markets perform well. Others lag behind. The problem is not a lack of information. The problem is knowing which information actually matters. Many manufacturers receive marketing reports that focus on campaign activity: impressions, clicks, open rates,...

The refreshed brand and website mark FAIN+TRIPP's evolution from a traditional marketing agency to a strategic partner for manufacturer dealer networks. FOR IMMEDIATE RELEASE GRAYSON, Georgia, June 25, 2026 – FAIN+TRIPP has launched a new website and refreshed brand identity designed to better reflect the company’s evolving role as a marketing partner for manufacturers and dealer networks. The updated brand and website clarify FAIN+TRIPP’s focus on helping manufacturers improve dealer...

Most manufacturers spend heavily on brand strategy, product launches, advertising campaigns and national promotional programs. But the customer’s most important impression may still happen locally. It happens when they walk into a dealership. When they see the signage. When they speak with staff. When they receive a flyer, attend an open house, visit a landing page, view a social ad, notice a display or compare one dealer’s presentation against another. This is the dealer experience. And for...