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Why Today's Marketing Teams Can't Keep Up—and What Forward-Thinking Organizations Should Do About It Executive Summary Marketing has never been more measurable, more sophisticated, or more accountable than it is today. Yet across manufacturers, dealer networks, and independent dealerships, marketing professionals share a common frustration: there simply aren't enough hours in the day. The challenge isn't a lack of talent or commitment. It isn't creativity. And it isn't a shor

Dealer-network marketing creates a tremendous amount of activity. Campaigns are launched. Assets are distributed. Promotions are announced. Emails are sent. Media is placed. Leads are generated. Dealers participate at different levels. Some markets perform well. Others lag behind. The problem is not a lack of information. The problem is knowing which information actually matters. Many manufacturers receive marketing reports that focus on campaign activity: impressions, clicks